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New Brand Identity | Memories Made on Water

  • 10 June 2025
  • 2 minute read
  • Lena

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Since 2014, Click&Boat has been on a mission to make boating more accessible, enjoyable, and truly unforgettable for everyone.

Over a decade later, it’s time to reflect on how far we’ve come, and to unveil a refreshed brand that better reflects who we are today.

Discover our new identity 👇

Brand Foundations

If there’s one thing we’ve always known at Click&Boat since day one, it’s that being on a boat takes you into a world where every emotion is heightened and every moment feels extraordinary.

And from that we created our tagline:

Memories made on water

We live for the memories made on water.
We cast anchor in the belief that everything is better at sea.
That’s why we’re on a mission to make boating accessible to everyone, so you can experience all the joys and treasures a boat has to offer.

New identity, new chapter

This new identity marks the beginning of a new chapter. We’re continuing to evolve Click&Boat not only in how we look, but in the experience we offer every time someone books with us.

You’ll see this identity rolled out across our platform, emails, social media, and more in the coming weeks.

And beyond the look, our mission stays the same: To democratize boating. To create better access. To help you make unforgettable memories!

Because we know, better than anyone, that the best memories are made on water.

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Lena

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