How to improve your boat listings by taking care of the content of ads?

In this blog post, you’ll find tips on how to perform better on the platform as an owner. Scroll down to get more detailed information on how to boost your revenues and improve your boat listing.

Tips and tricks for a better boat listing in your account

Your profile is the first thing clients see. In order to give them the best first impression, there are several tricks you can use.

Insert a real photo of you as a profile picture to inspire trust, so clients can see who they are dealing with and from whom they will rent a boat. You can also write a short description about yourself or your company: how many years you’ve been in the business? Where are you located? Which languages do you speak?

Your pictures are your “vitrine” and it is always better to have original vs. catalogue pictures. According to our research, we noticed that ads with original pictures receive on average +30% of requests. Once you upload original photos, be sure about the quality and order of pictures. The first picture should show the outside of the boat while in navigation, always in a horizontal format.

Your description is “your novel” and it should be unique for each ad in your fleet. We suggest a minimum of 150 words per ad. When you are writing the description, choose a good title : it should indicate the boat brand, model, and the sailing destination. For example: “Welcome on this Bavaria 40 in sunny Hvar”, or “Rent brand new Merry Fisher in Paros”. Tell us a story about your boat: How many people can fit onboard? How are the cabins distributed? Describe your sailing destination: where is your boat located? Which sailing itineraries do you recommend? Have all this in mind by using words connected to the nautical industry for better positioning on Google.

The equipment of your boat is really important for renting a boat over a platform. Make sure you are giving correct information and are being as precise as possible when filling up the equipment list. In the ad creation, you can choose within a very exhaustive equipment list, so don’t be shy to use it!